Following the upgrade it has instituted only nine months ago, leading real estate search site Zillow again padded its rental listings database by an additional 90,000 entries as the company moved to collaborate with Apartments.com.
The tie up with the classified ventures site, according to Zillow, would provide the search site rich new listings of housing unit details, unit photos, minute floor plans and important contact information that would be accessible to property managers and the casual buyers as well.
Also, the partnership with Apartments.com is poised to bolster Zillow’s present rental listing figures from the already impressive 60,000 entries of single-family homes and apartments to a more than double figures of up to 150,000 of existing and new entries.
Industry experts said that they expect Zillow visitors to grow exponentially after the formal integration of Apartments entries to its site, which already boasts of more than 12 million monthly hits, that further peaked to 12.5 million unique visitors in August this year, from which about two million were apartment, condo and single-family renters.
The experts added that the marriage of the two sites was clearly advantageous to both companies and that positive prospect was further boosted by Zillow’s decision to allow mobile access to its vaunted listings and by the last count of the company, about two million downloads have been recorded so far for the socially-enabled mobile apps offered free on Zillow’s site.
Zillow vice president for mortgages and new ventures Chloe Harford said that the joint venture would further established the company’s reputation in the rental search industry while allowing Zillow users at the same time direct access to a new form of managed apartment rental listings.
Harford noted that at the moment, Zillow has been known to many home shoppers for its offerings of “an unmatched user experience for those who are renting, deciding whether to rent or buy, or shopping for a home to buy.”
The real estate search site company revealed that it has recently introduce iPad capability for its users and sealed a vaunted team up with Yahoo Real Estate that provided more muscle to clash head-on with present industry giant, Realtors.com.
On its part, Apartments.com senior vice president Kevin Doyle said that the tie up with Zillow would extend its reach to more renters and through provisions of easy and convenient access to its database, “Apartments.com is able to drive highly qualified apartment shoppers to the leasing offices of our advertisers through unmatched exposure.”