LOS ANGELES, July 27 — DomainSponsor®, the domain monetization business of Oversee.net® and organizer of the DOMAINfest® series of conferences, announced its agenda and roster of speakers for the DOMAINfest® One-Day Power Networking Event on August 18, 2010 at the Grand Hyatt Hotel in New York, N.Y.

David Mason, Senior Vice President, AOL Content Platform, will keynote the New York event. Mason joined the company when AOL acquired StudioNow, which he co-founded in 2007 and developed into the world’s largest web-based video creation platform. A veteran technology entrepreneur and e-commerce pioneer, he started one of the first Internet bookstores in 1994, which later became Buy.com.

Event Agenda

The event runs from 10:30 a.m. to 10:30 p.m. Eastern time on Wednesday, August 18, 2010. The agenda includes:

  • Opening Remarks – “They Paid What? Why? – Case Studies of Successful Domain Purchases” Jeff Kupietzky, CEO & President, Oversee.net, will talk about the increasing value of Internet Real Estate.
  • Keynote - David Mason, Senior Vice President, AOL Content Platform.

Power Networking - Meet the Experts

A free-flowing power networking session has been included in the agenda. This session allows attendees to engage in one-on-one and small group discussions with colleagues and experts in four different subject areas:

  • Local Search Trends—Is It Time to Invest? Are consumers increasing their usage of geo keywords in desktop browser searches? When is the right time to invest in long-tail geo domains for parking or build-out?
    • Andrew Allemann is editor of the popular DomainNameWire.com news site.
      Domain Name Wire was the first blog covering the business of domain names and has been online since 2005. He has written extensively about local search and local domains.
    • David Asplund is an account executive at Zco Corporation, which develops industrial-strength back-end applications and apps for all major mobile platforms, including apps focused on local search.
    • Steven Kaziyev is the Founder and CEO of Name Pursuit, Inc., a New York-based company that owns and selectively develops thousands of high-quality generic dot coms, including locally oriented domains.
    • Frank Langston, Co-President of RootOrange, focuses on the development of products designed to leverage and monetize local search traffic for domain owners and investors.
  • How to Get the Most Out of Affiliate Marketing. The experts shed light on the opportunities and tactics associated with affiliate marketing.
    • Dan Ho is the General Manager of Domains for Adknowledge, one of the largest privately owned ad networks in the United States. In this role, Dan oversees day-to-day operations of domain monetization and traffic quality.
    • Evan Horowitz is CEO and Co-Founder of essociate.com which has over a decade of affiliate program management and domaining experience.
    • Reed Shelly heads up Business Development, Sales and Account Management efforts for Oversee’s Emerging Businesses division. He is responsible for strategic partnerships, advertiser and affiliate relationships as well as new website build-outs.
    • Adam Weiss, Vice President for Network Development at LinkShare, leads four distinct, yet related, teams: Publisher Business Development, Publisher Account Management, Network Quality, and Publisher Support. He is responsible for securing new partnerships while insuring the quality of the LinkShare Network in the U.S. and Canada.
  • Online Advertising Trends. The experts share their perspectives on trends to help make intelligent domain buying, parking, and build-out decisions.
    • Jay Berkowitz, CEO of Ten Golden Rules, is a senior online marketing professional with over twenty years of marketing experience, including expertise in social media.
    • Adam Epstein serves as President and COO of adMarketplace, which specializes in online advertising and marketing strategies.
    • Rodderick “Roddy” Moon is a Senior Vice President in the Media Investment Banking Group at Jefferies and Company, leading the firm’s east coast digital media efforts. Moon specializes in the digital media, e-commerce, and interactive content & services sectors.
    • Tom Rusling, Business Development at MediaWhiz, has ten years of online experience, including web entrepreneur, Marketing Director (SkyAuction.com), and seven years of progressive search marketing, link building, online reputation management, and strategy consulting experience.
    • Hui Tam is the Senior Director of Partner Relations for Adknowledge. She helped pioneer the domain and error space from the publisher side and worked directly with many key domain owners, parking companies and ISPs.
  • Legal Q&A. Legal experts offer their thoughts on potential regulatory environment changes that need to be factored into business planning for the future.
    • John Berryhill, Ph.D., is an attorney who has represented domain name registrants and trademark claimants in numerous UDRP proceedings and federal court proceedings.
    • Ari Goldberger has been a Domain Name lawyer since 1996 when he defended his domain name ESQwire.com in a federal court action against the Hearst Corporation, which possessed a trademark for its ESQUIRE magazine.

Todd Greene is Oversee.net’s Senior Vice President, General Counsel and Secretary, responsible for all legal, policy and compliance matters for Oversee and its operating companies.